What are Single Keyword Ad Groups (SKAGs) and How Do I Use Them?

Single Keyword Ad Groups (SKAGs) is a Google Ads campaign structure in which each ad group contains only one keyword. The idea behind SKAGs is to create highly relevant ad groups that can improve the Quality Score of your ads and increase click-through rates (CTR). Here's how to use SKAGs in Google Ads:

1. Create a new campaign: To use SKAGs, you need to create a new campaign in Google Ads. Make sure to select the right campaign type and targeting options based on your business goals.

2. Create ad groups: Within your new campaign, create separate ad groups for each keyword you want to target. Each ad group should contain only one keyword.

3. Create ads: Create ads that are highly relevant to each keyword you're targeting. Use ad copy that incorporates the keyword and speaks directly to the user's search intent.

4. Set bidding and targeting: Set your bidding and targeting options based on your campaign goals. You can use automated bidding strategies to optimize your bids for each keyword and get the best possible ROI.

5. Monitor and optimize: Continuously monitor your SKAGs and make adjustments as needed to improve your campaign performance. This may involve adjusting your ad copy, bid strategy, or targeting options based on the data you're seeing.

By using SKAGs, you can create highly relevant ad groups that improve the Quality Score of your ads and increase CTR. This can lead to better ad performance and a higher ROI for your Google Ads campaigns.